Ballethnic Dance Company
Ballethnic Dance Company stands apart through its unique fusion of classical ballet and African cultural influences.
As the only company in Atlanta practicing this distinct style, Ballethnic creates opportunities for underrepresented dancers and re-engages the community through performances and educational programs. Celebrated for its commitment to cultural representation, Ballethnic plays a vital role in uplifting Atlanta’s Black community and challenging the rigid norms of traditional ballet. Its emphasis on education, diversity, and cultural heritage creates strong brand loyalty, making it a valuable institution in Atlanta and dance.
Photo Credits: 11Alive
Photo Credits: WCLK Atlanta
Creative Direction
As creative lead on the Ballethnic rebrand, I guided the development of a cohesive brand system that reflected the company’s fusion of classical ballet and African dance while resonating with its target audience.
The vision was rooted in a clean, editorial aesthetic, pairing bold reds with muted tones and refined layouts to evoke elegance and confidence. I drew inspiration from letterforms with a musical rhythm that mirrored the fluidity and musicality of dance. Throughout the process, I oversaw all design outputs created by my team to ensure visual consistency, conceptual alignment, and a unified voice across the brand.
Logo Design
Stationery Design
Tote Bags
Advertising Signage
Environmental Concepts
